Standard Chartered Marathon 2010
The objective of this event is to promote health and wellness in Singapore and in the region. It is meant to be an all-inclusive race that caters to everyone – from the beginners to the elites, as well as from children to grandparents.
The Standard Chartered Marathon is an annual international marathon race which is held on the first Sunday of December in Singapore. It has grown significantly since its inaugural race in 1982 – in 2010, the event attracted a total of 60,000 entrants for all competitions (including the ‘half’ and 10k); the upper limit established by the organizers.
There are four separate categories of competition: the full marathon, the half marathon, the 10 kilometres run, and the 10 km wheelchair race. Furthermore, 10 km team competitions as well as a number of short running competitions for children.
Who is the target audience?
Everyone – from beginners to elites, children to grandparents.
How is the event publicized? (In other words, how does the target audience get to know about the event?)
Through advertisements in the papers, television, radio as well as online.
Is the event reported in the media? If yes, how widely is it reported? (Do a quick analysis of the reports, in terms of the angles that the media take, the importance of the coverage, and your opinion of the impact of the coverage). If no, why do you think the media did not cover the event? What do you think could be done to attract media coverage?
Yes. There were several articles on it, with most of it being about road closures and participation levels. Link
There were also articles on the elite runners running for the cash prizes. Link
There was also some negative media coverage of the event, with regards to wrong T-shirt sizes. Link
Assume you are the manager overseeing this project. Evaluate the success/failure of this event. How would you do it differently for greater success?
It was a rather successful event, other than the minor setbacks with regards to public outcry regarding the T-shirt sizes. But nonetheless, this is an area which needs to be improved on. If I was the manager, I would check through details thoroughly and delegate people to look into all the little issues. I would also improve on the location of the main activities (the padang) as it was wet and muddy because of rain.
